Marketing and Advertising FAQs

The Communications Office is responsible for promoting all of the events listed in the season brochure and those that are scheduled throughout the year involving faculty, ensembles, series concert, special events, and other ticketed events. Promotion includes earned media (email alerts to media and patrons, news tips, press releases), paid media (posters, radio spots, newspaper ads and TV spots), and social media. If you have a need for specific advertising and you have a budget for your event, you can work with us to develop a marketing plan. Regarding earned media for activities that advance the MSU brand and reputation, the Communications Office often works with the Communications and Brand Strategies media team in identifying, writing, and pitching stories.