Employment

The Communications Manager will develop and plan content to build brand awareness and connect people with robust events and scholarly activities of the College of Music. If you are experienced with writing and public relations and enthusiastic about engaging audiences through digital communications and media relations in an active team-oriented environment, then MSU Music is a place you will grow and thrive.


Communications Manager

Michigan State University College of Music

As the full time Communications Manager, this individual develops and plans content to build brand awareness and connect people with robust events and scholarly activities of the MSU College of Music. This individual utilizes internal and external resources in a team oriented working environment, and reports directly to the Communications Director of the College. The position will manage event promotions through press releases, targeting key-influencers, and plan the strategic placement of promotional advertising. The Communications manger also plays an active role in developing marketing campaigns and reaching strategically targeted groups, including the collection of data to measure campaign effectiveness. If you are experienced with writing and public relations and enthusiastic about engaging audiences through digital communications and media relations in an active workplace, then the MSU College of Music is a place you will grow and thrive.

Candidates must apply through Michigan State University’s Employment Opportnities listed online.

POSTING

Division: College of Music
Department: Communications

Job title: Communications Manager
Job Classification: Manger II/APA 14

Basic Function
The Communications manger maintains a comprehensive strategy to engage new audiences and develop brand awareness about events and activities of the MSU College of Music. The position will manage public relations with an emphasis on promoting events through media relations, press releases, targeting key-influencers and groups, and planning the strategic placement of promotional advertising. The Communications manger will also play an active role in developing marketing campaigns and engaging strategically targeted groups through digital communications for web, email, and social media, including the collection of data to measure campaign successes and inform future strategies. The position will hold responsibilities for the collection of information and assets for the production of print and digital materials, including the writing, editing and proofing of content, and helping determine the best methods for distribution.

Responsibilities

  • Plans, writes, edits and proofs content for publications, marketing and advancement materials for the College of Music.
  • Creates press releases and pitches content to targeted groups and maintains effective media relations.
  • Develops and maintains social media strategy and manages a content calendar.
  • Monitors social media engagement and reports metrics to inform communications strategy.
  • Actively seeks partnerships and identifies key-influencers to effectively share information about activities and events of the College.
  • Coordinates and manages assets in photography, video and audio to support promotions and content production.
  • Assists with the collection of information for events and activities from faculty and shares details with College staff and interns through online project management resources.
  • Manages and oversees the production of seasonal print promotional materials.
  • Trains and manages interns to assist with content production and promotions.
  • Manages distribution lists, composes and sends email marketing materials.
  • Develops strategies to help grow and maintain content subscribers and data.
  • Assists with the coordination and layout of promotional materials.
  • Utilizes resources of the University Communicators Network and engages with local community groups affiliated with or interested in the arts.

Communication/Interpersonal Relationships

  • Communications Director to receive approvals, take direction, plan production and collaborate on strategy.
  • College of Music staff to coordinate event details.
  • College of Music faculty to collect and approve event/project details.
  • Media representatives to promote events and stories, answer inquiries and plan/negotiate placement schedules and rates.
  • Deans Office and Development Office to plan and approve strategic writing assignments.

Responsibility for the work of others

  • College of Music interns to coordinate administrative communications and production needs.

Reporting
The Communications Manager Reports to the Communications Director

Responsibility for Health/Safety of Others
No assigned responsibility.

Impact on Programs/Services/Operations
Errors in the dissemination of information to the public or within the University could cause serious inconvenience to other people both within and outside the University and have an adverse impact on the reputation, development of support and goodwill for the University.

Work Environment
Standard working environment which requires moderate physical effort and involves viewing a VDT screen, sitting in one place or occasional lifting of 26 to 75 pounds 26-75 percent of the time.

Education/Experience
The position requires: Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Marketing, Journalism, English, Public Relations or Communications; three to five years of related and progressively more responsible or expansive work experience in public relations, writing, marketing, advertising and creative services, and digital communications; demonstrated knowledge of social media technology; strong interpersonal skills, attention to detail, ability to prioritize and manage multiple projects, and the ability to translate conceptual into practical applications or an equivalent combination of education and experience.

Desired Experience
Proven experience with planning and writing content for public relations, marketing and social media communications; working in an arts or music related field; experience with event promotion and media relations.

Additional Experience
May require valid vehicle operator’s license where needed to perform duties of the position. Other skills and/or physical abilities required of the position to perform duties.

Distribution of Work Duties

  • 30% Planning, writing, editing and proofing of content
    • Internal communications, interviews, research and collection of necessary information to support content development
    • Writes press releases for events and news items
    • Collects and edits content for event pages and digital communications
       
  • 20% Social media and digital engagement
    • Oversees social media strategy and content calendar
    • Administers and collects visual and video assets for content production
    • Measurement and analysis of digital engagement using online tools and resources
       
  • 25% Event promotion and public relations
    • E-marketing
    • Media relations
    • Engagement with local and campus arts organizations and professional communicator networks and resources
    • Oversee event publication development, printing and mailing
    • Engage with key-influencers, partners and groups for new patron development
       
  • 10% Planning scheduling and implementing advertising placement
    • Negotiate rates and advertising for print and radio
    • Purchase and schedule placement and administer resources to supply content
       
  • 15% Project management and administrative duties
    • Internal communications with key staff through online project management utilities and resources
    • Internal communications with faculty
    • Management of interns and external resources to administer event promotion and communications